10 Ways to Market Land in 2021

Selling Land in 2021 

This past year has turned everything considered normal upside down, it’s not surprising that the real estate market is as volatile as ever. Even under normal circumstances, whether you are buying or selling, finding potential clients ready, willing, and able to sit down at the closing table remains a tough sell.

In this guide, we’re going to show you 10 ways to market your land in 2020 to get past the distractions and attract buyers ready to make a deal.

Let’s get started!

1. It All Starts With a Good Land Listing

Anyone can write a real estate listing. But to make your land listing stand out in the crowd, you’ll need to create content that’s unique and highlights the best features of the property. Does it have a great view? Are utilities close by? Is it in a rural setting? Any major attractions in the area? What do the locals say?

Whatever is unique about your land is what you want to feature in your listing.

2. Check Out The Competition

Has your listing gone stale after an initial flurry of interest? If so, maybe you should out what the competition is doing. If you’re selling your land without the benefit of using a real estate professional, a simple online search can reveal recently sold properties in your area.

You can also check out the websites of top companies and agents in your area. Running ads is expensive so the more you are seeing their ads, the more success they likely have.

3. Leverage Your Social Media Accounts 

If you’re not utilizing social media when trying to market your land in 2020, you might be missing out on a sure thing. A recent news report revealed that more folks than ever receive their news via social media platforms such as Facebook, Instagram, and Twitter.

4. Purchase Social Ads

Sponsored content on social media…i.e…Facebook ads use the network’s algorithms to reach targeted buyers based on their online searches. Ever do an online search and wonder why any site you surf to will bring up similar ad content for several weeks?

5. Hire A Professional Photographer

If snapping pics isn’t your forte, then hiring a professional photographer might be what sets your listing apart from the crowd. Bad lighting might make your distant lake view look like a shimmering city or desert view, confusing many potential buyers.

6. Create A Virtual Tour

If your land listing is off the beaten path, consider creating a virtual tour of the land whether you’re doing the photos yourself or asking your photographer to create one for you. More than ever, people watch video content to get their news, watch cat videos, and so much more.

7. Take To The Skies

While the idea of using a drone to create an aerial view of our land listing might not be a chore you’re ready to tackle, there is probably someone in your area who will. Furthermore, many professional photographers use drones, and if they don’t, they should be able to provide a referral.

Aerial views are especially helpful for relatively flat land, so buyers can get a clear picture of how the land lies.

8. Make Your Land Listings 

With smartphones being utilized more and more, it makes sense to ensure your site is mobile-friendly. If web design is challenging for you, consider having a professional update your site, or if funds are an issue, online research can provide answers to many common programming questions.

9. Take Out A Newspaper Ad

Although the Internet has taken over many of the ways we do things, newspapers continue to be a valuable resource for buyers and sellers. Most newspapers have an online presence, in addition to print, and the online version can potentially reach an unlimited supply of interested and motivated buyers.

10. Keep In Touch With Past Buyers

Building relationships with customers is often the difference that keeps businesses open. Whether it’s a grocery store or a car dealership, customers remember how they were treated. It goes the same with your network of friends–being courteous and friendly go a long way during such turbulent times.

Reach out to your network of friends. They might not be in the market to purchase land, but there’s always a chance they know of someone searching for their dream property.