How To Create A Land Listing That Sells

Have you got land you want to sell?

Whether it’s a small farm near the Great Smoky Mountains or a beachfront lot on one of the coasts, when it comes time to sell, you’ll want to know how to create a land listing that sells.

The Internet has made selling property a whole lot easier in some ways. By having your listing on one of the many sites available like eBay, Craigslist, or one of the local Facebook marketplaces, interested buyers are only one-click away. Having well-crafted headlines, detail-rich listings, and high-quality images can make finding the right buyer for your land easier than ever.

Alternatively, poor ad copy that lacks enticing details might do little to sell your land. Here’s what we mean: “For sale: 2-acre land property. Call 555-5555.”

Would you bother clicking through to learn more? Neither, would we. In this article, we will show you how to create a land listing that gets clickthroughs and qualified buyers. Let’s get started.

Make The Right First Impression

They say a picture is worth a thousand words, and when it comes to a real estate listing, especially vacant land, they are probably right. If you are using photographs, video, or any other medium, lead with the image that sets your listing apart from the others.

Have an ocean view? Then that’s the image you want a buyer to see first. It can also be a mountain view. Or a green space view? Whatever the key feature of your property is, that’s what you want to present to prospective buyers and make an excellent first impression.

Perhaps you’ve taken great photos to showcase your property, but it still doesn’t attract qualified buyers. What’s the next step? If you’ve spent time online researching, you know that many listings have videos or 3D virtual tours. If this isn’t something you’re comfortable DIY, you may want to enlist a professional photographer or a real estate agent specializing in selling land.

Of course, an easy way to create a video-type look for a listing is to take your multiple photos and turn them into a slide-show. Also, the benefits of having a video or virtual tour of your property are giving potential buyers a realistic walk-through of your land and the ability to share your video on social media and email.

Offer as many Land Details as Possible 

If you can reveal your property’s location in your listing, you may save yourself and prospective buyers a lot of time. Interested parties want to know what’s nearby and any potential problems before leaving home in today’s busy lifestyles.

Use tools like Google Maps or Bing to encourage buyers to search using a specific address, or if that isn’t possible, then closest landmarks or a nearby town are great ways to let buyers do their search. Buyers aren’t the only ones with busy lifestyles. As a seller, there are many details to take care of. The last thing you want to do is show your listing to folks more interested in a Sunday afternoon drive then purchasing your property.

Perhaps, another great reason to include as detail in your listing is to attract the attention of out of state buyers. Suppose you provide enough information in your listing. In that case, prospective buyers or investors might input specific parameters into a search box and see your listing pop up for that search feature. The more details and property characteristics you feature in your listing, the greater the potential of finding the right buyer looking for exactly what your selling.

Go With The Land Pros To Sell your Land 

If you’ve tried all of the above to attract buyers to your property and are still not seeing results, then it might be time to rethink your gameplan. If time isn’t a concern and you’re waiting on the market to turn around or waiting until a friend or relative has enough money saved up for the downpayment, then patience is your best strategy. With that being said, there is a big difference between actively marketing your land and being patient and simply not doing anything at all. Selling land takes effort on the part of the seller.

If you’re unwilling to wait for all of the stars to align so everything is just perfect, then selling your property to someone that buys land directly from owners may be the key to placing a “Sold” sign on your property.

There are land buyers that buy land in multiple states and are well-versed in land transactions. If your past efforts haven’t helped you succeed in selling your land, a land buyer might be the way to go.

Partnering with a company that will buy your land owner-direct can remove the hassles from selling land and get you to the closing table faster.